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Hartmann Reserve Collection
Craftsmanship at its finest, the Reserve Collection is distilled down to perfection like a fine whiskey.
Spotlight on craftsmanship and materials for Reserve Collection, showcasing thoughtful design process and fine details for the luxury bags.
Examples of Content Strategy: Homepage hero banner introducing all-new Hartmann Reserve collection (left), with a publication by Inside Hook covering the launch and ode to heritage encapsulated by the craftsmanship of the line (right).
Reserve GTM Strategy Deck
Slides of GTM strategy outlining product launch timeline on web, retail, and social platforms as well as influencer programs. Key details involve launch party for press, social activation, and creative video integration.
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